Hermès philosophy

This book traces the history of Hermès, from its beginnings as a family business to its rise as the world's most refined fashion and luxury brand. It focuses on the fashion house, its models, its design techniques and its collections, analysing the principles that have made Hermès what it is today.

Based on archives, vintage advertisements, first-hand accounts, original photographs and exclusive interviews that reveal the true identity of Hermès, this book reveals the secrets of Hermès' success: a long and faithful marriage between tradition and innovation, combined with a highly effective communication strategy for products that speak for themselves.